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Required parameters
The full website URL (https://your-website.com)
&utm_source=
The referrer (linkedin, facebook, newsletter, company_name, google)
&utm_medium=
The marketing medium (cpc, banner, email)
&utm_campaign=
A custom internal name (2025_07_summer_sales, instagram_bio_link)
Optionals parameters
&utm_id=
The ads campaign ID
&utm_term=
Identify the paid keywords
&utm_content=
Use to differentiate ads

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